Tricia Westfall has 20 years of experience in increasing sales through technology development. As Senior Manager of Sales Planning and Enablement at Kaiser Permanente, Tricia led teams that designed, launched, and managed new technologies which significantly increased revenue and efficiency. As the leader of the Freedom Center's online presence, she has overseen a 500% boost in membership and exponentially increased online traffic. Tricia specializes in innovation, process improvement, and analytics while using a customer-focused approach bringing successful applications to market. Specialties: Program and Product Management, Business Growth, Marketing, Digital Customer Engagement